Marketing and PR Essay Example | Topics and Well Written Essays - 2500 words

Marketing and PR - Essay Example These marketing strategies include differentiation strategy as a suitable generic strategy, and operational strategies such as pricing, promotion, distribution, and the environment. Other strategies adopted were push strategy for distribution of the products and services, and direct sales for the pricing of the commodities. The expected outcomes of the implementation of the marketing plan for the company were; (a) to reach 60 percent of the target population, (b) improve the brand image within four months, and (c) adopt and implement the most appropriate and efficient marketing strategies to reach the targeted consumer. Marketing Plan for the Unsigned Band ‘Yung Mur’ Publicity for the music artist means everything. Proper publicity ensures that the artist or music band are well known and received among the target audience. Gone are the days when musicians and music bands used to rely on record labels for publicity (Griffin, 2010). The world of music and media promotion h as shifted to online promotion. This has leveled the playing field as artists can now compete at the same level. Everyone has a fair chance at success, as long as they make good use of the new promotional opportunities available on the internet. Unsigned bands such as Yung Mur, with the right marketing strategy, can gain even more recognition than their counterparts who are signed by big record labels (Business Resource Software, 2011). The marketing plan should aim to increase the band’s fan base. To do this, the band’s publicity strategy should be targeted at the right audience. The image and brand of the band should be unique and authentic. Authenticity is vital for musicians planning to run publicity campaigns on the internet or using any other new media for promotion. The most important aspect of online marketing for unsigned bands is having a website. A customized website that has been designed professionally is vital to success in the business of music. The webs ite should be about content marketing, and the content needs to be original. The best music promotion websites not look anything like marketing, but they actually function like marketing (Luther, 2011). This is how the Yung Mur website should be like. The website should enable the band to build its own unique platform, find its own fans and sell its music to them directly. Other new media forms that the band can make use of in their promotion include social networking sites and video-sharing websites such as youtube. These two are powerful marketing tools since they have the capacity to form a bulk of the band’s target market. Although internet PR is a wise marketing strategy for musicians and music bands not yet signed to record labels, there remains the issue of competition from these conglomerates. Their influence is still significant because they also make use of the internet as a promotional tool for their work. However, there is also the option of collaborating with the m for the purpose of online music marketing (Business Resource Software, 2011). As an unsigned band, Yung Mur can gain much exposure by collaborating with a music marketing conglomerate which is likely to use its established platform to sell the band’s music. General Overview This marketing plan aims to popularize the name Yung Mur, not only in Britain, but in the rest of the western world. The